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| Tekijä: | Balmer, J.M.T. Powell, S.M. Greyser, S.A. |
| Otsikko: | Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded |
| Lehti: | Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14 |
| Asiasana: | corporate responsibility social responsibility business ethics brands marketing ethics sustainable development entrepreneurship accidents oil industry |
| Vapaa asiasana: | corporate identity CSR |
| Kieli: | eng |
| Tiivistelmä: | This article discusses, looks through and elaborates the notion of ethical corporate marketing (henceforth as: e-c-m.). It is argued that an e-c-m. positioning is a prerequisite for corporations arguing to have an authentic ethical corporate (herein as: e-c.) identity. The article expands and integrates extant scholarship vis-a-vis e-c. identities, the sustainable entrepreneur and corporate marketing. In describing breadth, significance, and challenges of e-c-m., a reference is made to the BP Deepwater Horizon of Gulf of Mexico 2010 catastrophe. |
SCIMA