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| Tekijä: | Stanaland, A.J.S. Lwin, M.O. Murphy, P.E. |
| Otsikko: | Consumer perceptions of the antecedents and consequences of corporate social responsibility |
| Lehti: | Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 47-55 |
| Asiasana: | corporate responsibility social responsibility business ethics marketing communication stakeholders consumer attitudes loyalty risk perception |
| Vapaa asiasana: | CSR |
| Kieli: | eng |
| Tiivistelmä: | This study explores corporate social responsibility (CSR) from the consumer's perspective, focusing on antecedents and consequences of perceived CSR. There is found strong support for the fact that particular cues, that is, perceived financial performance and perceived quality of ethics statements, influence perceived CSR which in turn has an impact on perceptions of corporate reputation, consumer trust, and loyalty. Both consumer trust and loyalty are also found to reduce the perceived risk experienced by consumers in buying and using products. Based on these findings, several conclusions and implications are drawn, incl. the importance of enhancing firm focus toward its long-term reputation and ethical commitment. |
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