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| Tekijä: | Brewis, J. Warren, S. |
| Otsikko: | Have yourself a merry little Christmas? Organizing Christmas in women's magazines past and present |
| Lehti: | Organization
2011 : NOV, VOL. 18:6, p. 747-762 |
| Asiasana: | gender women culture Irish Republic United Kingdom |
| Vapaa asiasana: | media magazines popular culture domestic labour feminine identity |
| Kieli: | eng |
| Tiivistelmä: | This article examines the organization of Christmas in 15 women's magazines from the 1930s and 2009. Using an analytical strategy of close reading to explore the discursive imperatives, these texts seem to (re)create around female 'festive labour'. There are two conclusions: 1. a critique of popular perceptions of the 'problem of gift giving' as a contemporary phenomenon, and 2. a shift from the 'domestic goddess' discourse of the 1930s to a construction of women's role in performing Christmas, resting on a contradictory rendering of managerialism. It is concluded that the pressure on women to succeed in bringing the perfect Christmas has intensified during the last 70+ years. Yet, at the same time, there is a sense that even the most intensive efforts are doomed never to totally succeed. |
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