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Tekijä: | Bernath, K. Roschewitz, A. |
Otsikko: | Recreational benefits of urban forests: Explaining visitorsÂ’ willingness to pay in the context of the theory of planned behavior |
Lehti: | Journal of Environmental Management
2008 : NOV, VOL, 89:3, p. 155-166 |
Asiasana: | contingent valuation forestry industry recreation surveys urban areas data analysis models |
Vapaa asiasana: | theory of planned behavior protest votes willingness to pay(WTP) Zurich |
Kieli: | eng |
Tiivistelmä: | This article examines the potential of the theory of planned behavior to explain willingness to pay (WTP) in a contingent valuation survey of the recreational benefits of the Zurich city forests as well as two aspects of WTP responses, protest votes and bid levels, were analyzed separately. In both steps, models with and without the psychological predictors proposed by the theory of planned behavior were compared. It is indicates that the interpretation of bid levels as behavioral intention may not be appropriate and that the potential of the theory of planned behavior to improve contingent valuation models depends on which aspect of WTP responses is examined. |
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