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| Tekijä: | Öberseder, M. Schlegelmilch, B. Gruber, V. |
| Otsikko: | 'Why don't consumers care about CSR?': a qualitative study exploring the role of CSR in consumption decisions |
| Lehti: | Journal of Business Ethics
2011 : DEC III, VOL. 104:4, p. 449-460 |
| Asiasana: | corporate responsibility social responsibility consumer behaviour purchasing decision making qualitative research interviewing Western Europe |
| Vapaa asiasana: | CSR |
| Kieli: | eng |
| Tiivistelmä: | On the role of corporate social responsibility (CSR) in consumer behaviour, there is an unresolved paradox: On the one hand, consumers require more and more CSR information from corporations. On the other, a considerable gap is indicated btw. consumers' apparent interest in CSR and the limited role of CSR in purchasing behaviour. This study aimed at clarifying this paradox by drawing on qualitative data from in-depth interviews. It is shown that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish btw. core, central, and peripheral factors. These factors are described in detail, explaining the complexity of consumers' assessment of CSR etc. |
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