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| Tekijä: | Bowen, F. Newenham-Kahindi, A. Herremans, I. |
| Otsikko: | When suits meet roots: the antecedents and consequences of community engagement strategy |
| Lehti: | Journal of Business Ethics
2010 : AUG II, VOL. 95:2, p. 297-318 |
| Asiasana: | corporate philanthropy stakeholders periodicals research |
| Vapaa asiasana: | community engagement social partnerships social strategy |
| Kieli: | eng |
| Tiivistelmä: | A familiar strategic concern for both firms and for non-profit organizations is understanding of firms' interfaces with the community. This review examines when, how and why firms benefit from community engagement (hereafter as: c-e.) strategies (as: str/s.) through a systematic review of more than 200 academic and practitioner knowledge sources on the antecedents and consequences of c-e. str/s. Evidence on the rise of the c-e. str/s. literature is described over time, its geographical spread and methodological evolution. A typology of three c-e. str/s. strategies is developed: transactional, transitional and transformational engagement. By identifying the antecedents and outcomes of the three str/s., it is found that the payoffs from engagement are largely longer-term enhanced firm legitimacy, rather than immediate cost–benefit improvements. |
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