haku: @indexterm strategy / yhteensä: 3324
viite: 26 / 3324
Tekijä:Stevens, J.
Moultrie, J.
Otsikko:Aligning strategy and design perspectives: A framework of design's strategic contributions
Lehti:Design Journal
2011 : DEC, VOL. 14:4, p. 475-500
Asiasana:design management
strategy
communication
Vapaa asiasana:design value
strategic vision
Kieli:eng
Tiivistelmä:An integrated, holistic application of skilled design resources can make important contributions to competitive advantage. Identifying such contributions uncovers a framework useful for illuminating the concept of 'strategic design' in general terms, and for describing design's use in specific organizations.
This paper presents such a framework and descriptions of two contrasting firms, based on interviews with designers and others in design-related roles in each. These show differing approaches to the use of design as a strategic resource, and how such a framework helps identify and describe them.
SCIMA tietueen numero: 274918
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