haku: @author Romenti, S. / yhteensä: 2
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| Tekijä: | Romenti, S. |
| Otsikko: | Reputation and stakeholder engagement: an Italian case study |
| Lehti: | Journal of communication management
2010 : VOL. 14:4, p. 306-318 |
| Asiasana: | corporate image communication reputation stakeholders case studies dairy industry Italy |
| Kieli: | eng |
| Tiivistelmä: | This paper aims at arguing that corporate communication reaches its full potential in building corporate reputation (henceforth as: c-r.), when it moves beyond the influencing of public opinion's perceptions. Using the case study of a leading dairy company in Italy, Granarolo, with stakeholder engagement activities been put into the focus of the c-r. development, it is argued that c-r. of Granarolo has been built on a network of stakeholder partnerships through which the company continuously improves organizational learning and develops new business solutions. |
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