haku: @indexterm psychology / yhteensä: 1185
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Tekijä:Amos, C.
Grau, S.L.
Otsikko:Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
Lehti:International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
Asiasana:advertising research
psychology
marketing
consumer attitudes
advertising effectiveness
emotions
Kieli:eng
Tiivistelmä:The theory of visceral influences assumes that certain drive states are commonly associated with impulsive behaviour, and that stimuli that maximise a reward's temporal and hedonic appeal can convince even cautious consumers. In this research both sceptical and non-sceptical individuals are examined. The purpose of this study is to examine the effects of visceral cues and scepticism's connection to them in a weight loss advertising context.
SCIMA tietueen numero: 275044
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