haku: @indexterm profitability / yhteensä: 685
viite: 10 / 685
Tekijä:Cohen, M.A.
Cotterill, R.W.
Otsikko:Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Lehti:Journal of Industrial Economics
2011 : SEP, VOL 59:3, p.372-395
Asiasana:retail industry
brand names
profitability
milk industry
prices
USA
Kieli:eng
Tiivistelmä:This article analyzes the impact of retailer store brand products on manufacturer brand prices, profitability and consumer welfare in the white fluid milk market in Boston. Estimates obtained from a random coefficients logit demand model are used to outline and test a set of pricing games. Under the selected model, milk manufacturers are Stackelberg leaders to retailers, and retailers produce store brand milks at cost. The model is used to inspect counterfactual markets missing retailer store brand milks. Counterfactual simulation results imply that store brands increase both channel and retailer profits and also consumer welfare, while having mixed impacts on equilibrium retail prices.
SCIMA tietueen numero: 275248
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