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| Tekijä: | Lei, Q. |
| Otsikko: | Financial value of reputation: evidence from the eBay auctions of Gmail invitations |
| Lehti: | Journal of Industrial Economics
2011 : SEP, VOL 59:3, p.422-456 |
| Asiasana: | auctions valuation markets dealers reputation probability |
| Kieli: | eng |
| Tiivistelmä: | In this article, I utilize a unique set of auctions on eBay to research the influence of seller reputation on auction outcomes. In a homogeneous good market with non-enforceable contracts, it is found that sellers able to improve their reputation by one quintile from the lowest, achieve a 6.2% higher probability of sale and a 6.1% valuation hike after adapting for truncation bias from failed auctions and explicitly controlling for seller heterogeneity not able to observe. This study also shows that in addition to a dimension of reputation universal across various product markets, the product-specific scope of reputation significantly affects the auction outcomes. |
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