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Tekijä:Sanayei, A.
Azarnoosh, A.
Otsikko:Ranking the key factors affecting customer loyalty on mobile payment systems
Lehti:Journal of international marketing and marketing research
2011 : VOL. 36:3 OCT, p. 125-138
Asiasana:trust
risk
customer relations
mobile commerce
electronic commerce
payment systems
Kieli:eng
Tiivistelmä:E-commerce transactions via mobile payment systems are carried out constantly and loyal customers are an important part of every business. The aim of this study is to analyse the key factors of customer loyalty empirically in mobile payment systems. To analyse the hypotheses, 205 questionnaires were reviewed, and the results show that security, trust and perceived risk among others were important factors in gaining a loyal customer base.
SCIMA tietueen numero: 275302
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