haku: @indexterm crisis management / yhteensä: 327
viite: 4 / 327
Tekijä:Valentini, C.
Romenti, S.
Otsikko:Blogging about crises: the role of online conversations in framing Alitalia's performance during its crisis
Lehti:Journal of communication management
2011 : VOL. 15:4 p. 298-313
Asiasana:Italy
airlines
accidents
crisis management
communication
organizational performance
public relations
internet
Vapaa asiasana:blogs
electronic media
social media
Kieli:eng
Tiivistelmä:This article investigates the role of the blogosphere in framing Alitalia's performance during its 2008 crisis. Five major Italian blogs were chosen and each blog was examined for posts and post comments. Both bloggers and blog readers primarily framed Alitalia's crisis negatively and were very critical towards the Italian government and Alitalia management. This analysis proposes that crises are framed differently in the blogosphere than in traditional media. Thus, public relations managers should differentiate their crisis response strategies to the blogosphere from those for traditional media.
SCIMA tietueen numero: 275359
lisää koriin
SCIMA