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| Tekijä: | Koo, B. Mantin, B. O'Connor, P. |
| Otsikko: | Online distribution of airline tickets: should airlines adopt a single or a multi-channel approach? |
| Lehti: | Tourism Management
2011 : FEB, VOL. 32:1, p. 69-74 |
| Asiasana: | airlines distribution channels strategy internet travel agents consumer behaviour competition decision models |
| Vapaa asiasana: | online travel agency WWW |
| Kieli: | eng |
| Tiivistelmä: | Airlines typically distribute tickets both via their own websites and through online travel agency (OTA) platforms. This study investigates factors that influence an airline's distribution strategy by developing a decision support model. It is found that airlines use less likely OTA platforms if they have a large loyal consumer base or if the OTA platform is highly competitive. |
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