haku: @indexterm strategic planning / yhteensä: 1972
viite: 20 / 1972
| Tekijä: | Guedri, Z. McGuire, J. |
| Otsikko: | Multimarket competition, mobility barriers, and firm performance |
| Lehti: | Journal of Management Studies
2011 : JUN, VOL. 48:4 p. 857-890 |
| Asiasana: | competition pharmaceutical industry strategic planning competitive advantage methodology |
| Vapaa asiasana: | group theory |
| Kieli: | eng |
| Tiivistelmä: | This article creates and tests a theoretical framework proposing interactive dynamics between the strength of mobility barriers affecting strategic groups and the extent of within-group multimarket competition. Empirical analysis employing a longitudinal sample of pharmaceutical companies shows that mobility barriers and multimarket competition aren't substitutive but complementary devices improving mutual coordination within strategic groups. |
SCIMA