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| Tekijä: | Thanassoulis, J. |
| Otsikko: | Is multimedia convergence to be welcomed? |
| Lehti: | Journal of Industrial Economics
2011 : JUN, VOL. 59:2, p. 225-253 |
| Asiasana: | telecommunication multimedia industry sales companies markets prices consumers |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses the consumer consequences of the process of convergence across multimedia and telecoms markets. It starts when one firm starts to sell products in hitherto separate horizontal markets competing against rivals, who are active in just one or another of the markets. Convergence creates a strategic relationship between the markets, altering the price levels, creating the chance of bundle prices, and making winners and losers in the population. Partial convergence (e.g., a merged provider of telephony and internet services vs. independent sellers of telephony or internet broadband) decreases prices in the less competitive sector, increases them in the more competitive sector and raises the total prices paid by consumers active in both sectors compared to no convergence. Full convergence (e.g., multiple firms offering TV and internet bundles) results to deep discounts for bundle purchases but no reductions in stand alone prices paid by consumers in only one of the sectors converging. The bundle on bundle competition is so fierce that profits for all converging firms are diminished compared to partial convergence. |
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