haku: @indexterm banking / yhteensä: 3069
viite: 9 / 3069
Tekijä:Hannan, T.H.
Adams, R.M.
Otsikko:Consumer switching costs and firm pricing: evidence from bank pricing of deposit accounts
Lehti:Journal of Industrial Economics
2011 : JUN, VOL. 59:2, p. 296-320
Asiasana:banking
bank deposits
accounts
pricing
customers
Kieli:eng
Tiivistelmä:We utilize extensive information considering bank deposit rates and area migration patterns to inspect pricing relationships implied by switching costs. We argue that, resulting from the trade-off between attracting new customers and exploiting old ones, banks offer higher deposit rates in areas attributed by more intensive in-migration. Furthermore, because greater out-migration implies a locked-in customer not being with the bank for as long, banks will offer lower deposit rates in areas exhibiting greater out-migration. Also, as this effect of out-migration logically depends on the extent of in-migration, a relationship exists. Evidence strongly supporting these relationships is found.
SCIMA tietueen numero: 275601
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