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Tekijä:Öberg, C.
Grundström, C.
Jönsson, P.
Otsikko:Acquisitions and the network identity change
Lehti:European Journal of Marketing
2011 : VOL. 45:9/10, p. 1470-1500
Asiasana:COMPANIES
MERGERS
business-to-business
case studies
Kieli:eng
Tiivistelmä:The purpose of the article is to examine is there a change in the network identity of an acquired firm over an acquisition and how an acquisition impacts on identity. The study focuses on acquired innovative firms. The article relies on case studies and the data is collected from multiple sources including 41 interviews. The results show that an acquisition changes the network identity of an acquired firm and the acquired firms inherit the acquirers' identity.
SCIMA tietueen numero: 275801
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