haku: @freeterm Discourse Analysis / yhteensä: 39
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Tekijä:Fogde, M.
Otsikko:Governing through career coaching: negotiations of self-marketing
Lehti:Organization
2011 : JAN, VOL. 18:1 p. 65-82
Asiasana:mentors
job search
trade unions
career development
planning
research
Sweden
Vapaa asiasana:discourse analysis
Kieli:eng
Tiivistelmä:This article investigates students' career coaching by a Swedish white-collar union. It is concentrated on the interaction between career coaches and students and how this discursive practice is negotiated in talk. The concept of discursive positioning is applied to analyse talk in interaction and the way people are positioned in discourse by their own and others' expressions. The findings show obstacles and ambiguities in the construction of a "sellable" self. They also indicate that subjects actively participate in their own self-construction. Also, the category of a marketing self indicates obstacles hailing from gender and national identity.
SCIMA tietueen numero: 275810
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