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| Tekijä: | Schmidt, R.C. |
| Otsikko: | On the value of a large customer base in markets with switching costs |
| Lehti: | Journal of Industrial Economics
2010 : SEP, VOL. 58:3, p. 627-641 |
| Asiasana: | consumers market share competition industrial concentration |
| Vapaa asiasana: | market saturation |
| Kieli: | eng |
| Tiivistelmä: | It is usually recognized that firms gain from a large customer base in markets with switching costs. However, Klemperer [1995] argues that this may not be true if increasing the size of a firm's customer base causes fierce price competition, thus making the firm worse off. This article shows that such an outcome can actualize under standard assumptions, such as homogeneous goods and uniformly distributed switching costs. In the model, firms have little incentives to fight for market shares, and the notion of switching costs making markets less competitive is stronger than previously seen. |
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