haku: @indexterm airlines / yhteensä: 619
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| Tekijä: | Malighetti, P. Paleari, S. Redondi, R. |
| Otsikko: | Has Ryanair's pricing strategy changed over time? An empirical analysis of its 2006-2007 flights |
| Lehti: | Tourism Management
2010 : FEB, VOL. 31:1, p. 36-44 |
| Asiasana: | airlines pricing |
| Vapaa asiasana: | low-cost carriers |
| Kieli: | eng |
| Tiivistelmä: | This paper examines whether Ryanair's dynamic pricing strategy has changed over a two-year period. The paper uses a panel dataset of fares. The findings reveal that on average, both fares and the overall intensity of dynamic pricing is significantly decreased. Over one-third of flights underwent price reduction of more than 10%. |
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