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| Tekijä: | Babiak, K. Trendafilova, S. |
| Otsikko: | CSR and environmental responsibility: motives and pressures to adopt green management practices |
| Lehti: | Corporate Social Responsibility and Environmental management
2011 : JAN-FEB, VOL. 18:1, p. 11-24 |
| Asiasana: | corporate responsibility social responsibility environmental protection sports industry strategic planning forecasting |
| Vapaa asiasana: | CSR |
| Kieli: | eng |
| Tiivistelmä: | This paper studies the diffusion of environmental management initiatives in business and the motives and pressures described by senior executives in adopting these practices in one industry. These sustainable practices are framed under corporate social responsibility (CSR) and their causal drivers of environmental behaviour are examined. This research used a mixed-methods approach and included a survey along with 17 in-depth interviews with professional sports team and league executives. Both strategic and legitimacy motives were found to be used to adopt environmental management practices, while specifically strategic motives were the principal reason for adopting an environmental CSR focus. Some motives to address institutional pressures were also found. The article discusses the role and relevance that environmentally focused CSR has in professional sport organizations in North America and provides suggestions for future research in this area. |
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