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| Tekijä: | Cabral, L. Hortacsu, A. |
| Otsikko: | The dynamics of seller reputation: evidence from eBay |
| Lehti: | Journal of Industrial Economics
2010 : MAR, VOL. 58:1, p. 54-78 |
| Asiasana: | sales selling service reputation electronic commerce |
| Vapaa asiasana: | e-business e-commerce |
| Kieli: | eng |
| Tiivistelmä: | Herein, a panel of eBay seller histories is built, examining the importance of eBay's reputation mechanism. Among others, it is found that, when a seller first receives negative feedback, his weekly sales rate drops from a positive 5 percent to a negative 8 percent. Subsequent negative feedback ratings arrive 25 percent more rapidly than the first one, without nearly as much impact as the first one etc. |
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