haku: @indexterm Communication / yhteensä: 1886
viite: 10 / 1886
| Tekijä: | Gómez, J. Maícas, P. |
| Otsikko: | Do switching costs mediate the relationship between entry timing and performance? |
| Lehti: | Strategic Management Journal
2011 : DEC, VOL. 32:12 p. 1251-1269 |
| Asiasana: | market entry mobile technology communication competition costs competitive advantage strategic planning mathematical models performance appraisal uncertainty |
| Kieli: | eng |
| Tiivistelmä: | This article examines the effectiveness of switching costs as an isolating mechanism in the context of the first-mover advantage theory. The hypotheses are tested in the European mobile telecommunications industry. It has been characterized by high growth in the number of subscribers, which could reduce the effectiveness of switching costs from being effective as an isolating mechanism. The findings indicate that switching costs are an important way through which first-mover advantages materialize. |
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