haku: @indexterm research / yhteensä: 2551
viite: 12 / 2551
| Tekijä: | Selart, M. Johansen, S.T. |
| Otsikko: | Understanding the role of value-focused thinking in idea management |
| Lehti: | Creativity and innovation management
2011 : SEP, VOL. 20:3, p. 196-206 |
| Asiasana: | decision making research motivation creativity cognition innovation |
| Kieli: | eng |
| Tiivistelmä: | In a number of classical studies, Keeney proposed two variable sets labelled as value-focused thinking (VFT) and alternative-focused thinking (AFT). Value-focused thinking (VFT), he argued, is a creative method centering on the various decision objectives and how as many alternatives as possible can be generated from them. Alternative-focused thinking (AFT), on the other hand, is a method where the decision maker observes all the possible alternatives and then chooses seemingly the best one to fit the problem. The effect of these two methods on idea generation was measured using a sample of employees. The results showed employees in the value-focused thinking condition (VFT) producing fewer ideas. Thus, value-focused thinking (VFT) is not only able to ease ideation fluency but also to deter it. Cognitive effort and motivation may have a role here. However, the quality of the ideas was seen to be more creative and innovative. Hence, value-focused thinking (VFT) appears to have a positive effect on the quality of ideas in terms of creativity and innovativeness regardless of ideation fluency. Implications for the idea management systems' design are discussed. |
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