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| Tekijä: | Brettel, M. Cleven, N.J. |
| Otsikko: | Innovation culture, collaboration with external partners and NPD performance |
| Lehti: | Creativity and innovation management
2011 : DEC, VOL. 20:4, p. 253-272 |
| Asiasana: | new products innovation management competition competitiveness |
| Kieli: | eng |
| Tiivistelmä: | A popular view among researchers and managers is that external knowledge can be of great help in new product development (NPD) and sustaining a company's competitiveness. Still, it is a mystery why some companies embrace external knowledge sources for NPD, while others use it much more sparingly. This article analyzes the effect of the innovation culture of a company on its openness to external knowledge with the use of Kitchell's innovation adaptation model. The research model is tested on a sample of 254 technology-based companies across several industries. |
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