haku: @indexterm empirical research / yhteensä: 594
viite: 1 / 594
« edellinen | seuraava »
| Tekijä: | Rand, W. Rust, R. T. |
| Otsikko: | Agent-based modeling in marketing: Guidelines for rigor |
| Lehti: | International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 181-193 |
| Asiasana: | marketing research model testing empirical research |
| Kieli: | eng |
| Tiivistelmä: | The article proposes guidelines for using agent-based modeling methods in studying complex marketing phenomena. These guidelines and the value of agent-based modeling is demonstrated using an example where the Bass model of the diffusion of innovations is replicated using agent-based modeling technique. Further, the authors show how extensions of the Bass model can be implemented using an agent-based approach. Agent-based modeling can be used to examine marketing phenomena too complicated to be assessed with other, more traditional marketing research techniques. |
« edellinen | seuraava »
SCIMA