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| Tekijä: | Reuber, A. R. Fischer, E. |
| Otsikko: | Organizations behaving badly: when are discreditable actions likely to damage organizational reputation? |
| Lehti: | Journal of Business Ethics
2010 : APR II, VOL 93:1, p. 39-50 |
| Asiasana: | business ethics corporate image stakeholders |
| Kieli: | eng |
| Tiivistelmä: | The purpose of the paper is to explore why sometimes an organization's discreditable behavior does not harm its reputation: why external stakeholders overlook these discreditable actions? The authors develop a model based on stigmatization theory, to examine the relationship between discreditable behavior and the possible following reputational loss. The findings of the article indicate that several factors - such as the content of stakeholders' pre-disclosure perceptions - can protect the organization from suffering a reputational loss despite its unethical actions. |
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