haku: @indexterm advertising / yhteensä: 1883
viite: 4 / 1883
Tekijä:Carlson, L.
Laczniak, R. N.
Wertley, C.
Otsikko:Parental style: the implications of what we know (and think we know)
Lehti:Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 427-435
Asiasana:advertising
children
research
Vapaa asiasana:consumer socialization
Kieli:eng
Tiivistelmä:The purpose of the article is to review and synthesize prior research on consumer sosialization of children, which, according to the authors, is a framework that helps in understanding how parents influence children with respect to advertising. The role of parents as consumer sosialization agents, and the moderating role of parental styles is examined. One parental style, "authoritatives", seems to be more connected to the consumer socialization of children than others. The authors further review the research on how parental styles actually influence children. Possible future research avenues regarding the parental style framework are proposed.
SCIMA tietueen numero: 276547
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