haku: @journal_id 4683 / yhteensä: 58
viite: 2 / 58
| Tekijä: | Kelly, T.J. Kiefer, N.M. Burdett, K. |
| Otsikko: | A demand-based approach to menu pricing |
| Lehti: | Cornell hospitality quarterly: hospitality leadership through learning
2009 : AUG, VOL. 50:3, p. 383-387 |
| Asiasana: | USA hotel and catering industry restaurants pricing sales models |
| Kieli: | eng |
| Tiivistelmä: | If menu prices can be increased slightly without reducing sales, restaurant owners can enjoy higher profits. This pilot study indicates that prices can, indeed, be raised. [This is a classic article, originally published in Feb, 1994]. |
SCIMA