haku: @indexterm internet / yhteensä: 1928
viite: 6 / 1928
Tekijä:Hutton, G.
Fosdick, M.
Otsikko:The globalization of social media: consumer relationships with brands evolve in digital space
Lehti:Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 564-570
Asiasana:internet
consumer behaviour
brands
Vapaa asiasana:social media
Kieli:eng
Tiivistelmä:This paper presents findings of global social media study series. The study focuses on active internet users between ages of 16 and 54. This paper contains results from year 2006 to 2010.
SCIMA tietueen numero: 276590
lisää koriin
SCIMA