haku: @indexterm sustainable development / yhteensä: 501
viite: 5 / 501
| Tekijä: | Carrigan, M. Moraes, C. Leek, S. |
| Otsikko: | Fostering responsible communities: a community social marketing approach to sustainable living |
| Lehti: | Journal of Business Ethics
2011 : MAY II, VOL. 100:3, p. 515-534 |
| Asiasana: | small business social marketing sustainable development |
| Vapaa asiasana: | CSR communities |
| Kieli: | eng |
| Tiivistelmä: | This article examines whether small organizations can foster societal change toward more sustainable modes of living. It is argued that consumption is deeply intertwined with social relations and norms, thus making individual behavioural change toward sustainability a matter of easing change in individual behaviour, and in social norms and relations btw. organizations and consumers, as well. It is argued that it is in this facilitation process that small firms can play a major role, by adopting upstream and downstream approaches to diffuse behavioural change etc. Using the exemplar case of Modbury, the iconic 'plastic bag-free' town, it is demonstrated how responsible small firms can influence communities, and the individuals therein, to encourage environmentally sustainable practice to diffuse and support change in society. |
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