haku: @indexterm crises / yhteensä: 403
viite: 3 / 403
Tekijä:Ferguson, J.L.
Ellen, P.S.
Piscopo, G.H.
Otsikko:Suspicion and perceptions of price fairness in times of crisis
Lehti:Journal of Business Ethics
2011 : JAN II, VOL. 98:2, p. 331-349
Asiasana:consumer attitudes
prices
perception
crises
Vapaa asiasana:price gouging
suspicion
affect
Kieli:eng
Tiivistelmä:During times of crises and faced by a retail price increase, consumers may rely on cues regarding to the motive behind the increase. Such cues can raise suspicion (henceforth as: suspn.) of alternative motive affecting consumers' judgments of price fairness. This paper explores two triggers of suspn., i. salience of alternative motives, and ii. behaviour judged to be out-of-character for the business.
Two studies within crisis contexts indicate suspn. to be created when alternative motives are salient and when a retailer acts out-of-character. Multiple group analyses uncovered that suspn. induced negative affect and subsequent perceptions of price fairness. When suspn. was present, more negative feelings toward the retailer and judgments of price unfairness was resulted.
SCIMA tietueen numero: 276630
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