haku: @author Wang, Y. / yhteensä: 22
viite: 2 / 22
| Tekijä: | Hutchinson, J. Lai, F. Wang, Y. |
| Otsikko: | Understanding the relationships of quality, value, equity, satisfaction and behavioral intentions among golf travelers |
| Lehti: | Tourism Management
2009 : APR, VOL. 30:2, p. 298-308 |
| Asiasana: | tourism tourist industry consumer behaviour consumer satisfaction service quality |
| Kieli: | eng |
| Tiivistelmä: | Purpose of this article is to test an integrative model to explore the relationships between golf travelers' perceptions of service quality, value, equity and satisfaction. In addition, the study examines three service evaluation variables (quality, value and satisfaction) influence on touristsÂ’ behavioral intentions to revisit the destination, word-to-mouth referrals and search for alternative destinations. The model is tested using survey data from 309 golf travelers. The findings suggest that service quality has no direct effect on value or satisfaction, whereas it influences significantly equity. Equity has direct and outstanding effect on both satisfaction and value. Regarding the behavioral intention variables, both value and satisfaction have influence on the intention to revisit and word-to-mouth referrals. |
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