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| Tekijä: | Lee, Y. (et al.) |
| Otsikko: | Tourists' attitudes towards textiles and apparel-related cultural products: A cross-cultural marketing study |
| Lehti: | Tourism Management
2009 : OCT, VOL. 30:5, p. 724-732 |
| Asiasana: | tourism attitudes gender marketing culture products textile industry consumer behaviour consumer attitudes international |
| Vapaa asiasana: | apparels |
| Kieli: | eng |
| Tiivistelmä: | In this study, American, Korean, and Chinese female consumers' evaluations of and purchase intentions are explored towards Korean textiles and apparel-related cultural products. Furthermore, it is also examined how a consumer's evaluations of Korean textiles and apparel-related cultural products are related to novelty-seeking tendency, world-mindedness, and familiarity with Northeast Asian culture on the part of female tourists. It is found that novelty-seeking is useful only when predicting how one will respond to cultural products from other countries and cultures, but not from one's own. Regardless of the sample, respondents' evaluations of the colour and design of the product were the most important indicator, across all four products etc. Northeast Asian design contributed to favourable purchase intention even for those from Northeast Asia etc. |
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