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| Tekijä: | Ballantyne, R. Packer, J. Sutherland, L.A. |
| Otsikko: | Visitors' memories of wildlife tourism: Implications for the design of powerful interpretive experiences |
| Lehti: | Tourism Management
2011 : AUG, VOL. 32:4, p. 770-779 |
| Asiasana: | Australia natural resources tourism consumer behaviour experience environment emotions |
| Vapaa asiasana: | memories |
| Kieli: | eng |
| Tiivistelmä: | This paper examines tourists' memories of their wildlife tourism experiences (here as: exprs.), dealing with processes through which such exprs. can lead to long-term changes in conservation behaviour. Findings are based on 240 visitors' extended open-ended responses to a follow-up web survey carried out about four months after a visit to one of four marine-based wildlife tourism venues in Southeast Queensland. Using qualitative analysis, four levels of visitor response to the experience are uncovered, implying a process dealing with what visitors actually saw and heard (sensory impressions), what they felt (emotional affinity), thought (reflective response), and what they did about it (behavioural response) etc. |
SCIMA