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Tekijä: | Abrate, G. Capriello, A. Fraquelli, G. |
Otsikko: | When quality signals talk: Evidence from the Turin hotel industry |
Lehti: | Tourism Management
2011 : AUG, VOL. 32:4, p. 912-921 |
Asiasana: | Italy hotel and catering industry quality assurance prices pricing strategy models |
Kieli: | eng |
Tiivistelmä: | This study explores the relationship btw. quality signals and price setting through the application of hedonic price functions. Quality signals are endogenously estimated by a simultaneous equation model. Based on a dataset of 145 hotels in Turin, Italy, it is found that reputation-based quality signals help explain tariff levels. Price proposals also include a premium for quality assured hotels, defining some limits of the current hotel classification system. |
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