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Tekijä:Qu, H.
Lee, H.
Otsikko:Travelers' social identification and membership behaviors in online travel community
Lehti:Tourism Management
2011 : DEC, VOL. 32:6, p. 1262-1270
Asiasana:tourism
travel
service
Internet
Vapaa asiasana:online travel
community identification
social identification
membership behaviours
Kieli:eng
Tiivistelmä:This study examines travel members' social identification via their online community experience and its positive behavioral outcomes. Based on data collected from over 350 respondents belonging to MSN groups which are analyzed through structural equation modeling, it is shown that members' active participation strengthens their sense of belonging to the online travel community. This makes members support the community by showing many positive member behaviors, e.g. community promotion, knowledge sharing etc.
SCIMA tietueen numero: 276762
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