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Tekijä:Panyik, E.
Costa, C.
Ratz, T.
Otsikko:Implementing integrated rural tourism: An event-based approach
Lehti:Tourism Management
2011 : DEC, VOL. 32:6, p. 1352-1363
Asiasana:Hungary
tourism
rural areas
success
event studies
Kieli:eng
Tiivistelmä:This paper reports on the collaborative capacity building of the LEADER1 Local Action Groups (LAGs) for rural tourism promotion in an innovative national-level event context, the 'Hungarian Rural Tourism Days'.
A mixed-method approach is applied to explore and compare the supply-side views on the successes and failures of the event planning and organization process and also to derive key success factors of the event-based approach to Integrated Rural Tourism (IRT). There is evidence provided on the consequences of the failure to integrate local concerns into the event organisation process and emphasized the critical role of the intermediary management in building trust relationships with the rural service providers.
SCIMA tietueen numero: 276766
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