haku: @journal_id 802 / yhteensä: 803
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| Tekijä: | Panyik, E. Costa, C. Ratz, T. |
| Otsikko: | Implementing integrated rural tourism: An event-based approach |
| Lehti: | Tourism Management
2011 : DEC, VOL. 32:6, p. 1352-1363 |
| Asiasana: | Hungary tourism rural areas success event studies |
| Kieli: | eng |
| Tiivistelmä: | This paper reports on the collaborative capacity building of the LEADER1 Local Action Groups (LAGs) for rural tourism promotion in an innovative national-level event context, the 'Hungarian Rural Tourism Days'. A mixed-method approach is applied to explore and compare the supply-side views on the successes and failures of the event planning and organization process and also to derive key success factors of the event-based approach to Integrated Rural Tourism (IRT). There is evidence provided on the consequences of the failure to integrate local concerns into the event organisation process and emphasized the critical role of the intermediary management in building trust relationships with the rural service providers. |
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