haku: @author Johnston, R. / yhteensä: 8
viite: 6 / 8
| Tekijä: | Johnston, R. Lawrence, P. R. |
| Otsikko: | Beyond vertical integration- the rise of the value-adding partnership. |
| Lehti: | Harvard Business Review
1988 : JUL-AUG, VOL. 66:4, p. 94-101 |
| Asiasana: | VERTICAL INTEGRATION VALUE ADDED |
| Kieli: | eng |
| Tiivistelmä: | The role of value-adding partnerships among factors of the competitive edge is highlighted. These partnerships are groups of small companies that perform different steps along the value-added chain. The partners share information freely and perceive the whole chain as one competitive unit. Benefits for both large and small companies are examined. McKesson is presented as a good example. The alliance policy of the company is analysed. The textile industry of central Italy is described as another example. Weaknesses of vertical integration are outlined. The problem of horizontal integration is examined. New technological tools helping to create partnerships are listed. Advantages are summarized. |
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