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| Author: | Egelhoff, W.G. |
| Title: | Great strategy or great strategy implementation. Two ways of competing in global markets (Elektrotechnische Industrie) |
| Journal: | Sloan Management Review
1993 : WINTER, VOL. 34:2, p. 37-50 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, JAPAN, USA, KONKURRENZ |
| Language: | eng |
| Abstract: | Business analysts attributed the loss of USA market share in the semiconductor industry to unfair Japanese practices, like trade barriers and dumping. The author draws from a study of semiconductor firms to argue that the market share losses were also influenced by the different competitive modes that USA and Japanese firms use. USA firms compete by developing a unique business strategy, Japanese firms by implementing not-so-unique strategies better than anyone else. He shows the implications of these two competitive styles for business activities. |
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