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| Author: | Wirtz, B.W. Schilke, O. Ullrich, S. |
| Title: | Strategic development of business models: Implications of the Web 2.0 for creating value on the Internet |
| Journal: | Long Range Planning
2010 : APR/JUN, VOL. 43:2-3, p. 272-290 |
| Index terms: | strategic planning management development models Internet |
| Freeterms: | value creation |
| Language: | eng |
| Abstract: | In order to remain competitive, companies must continuously develop and adapt their business models (henceforth as: b-m/s). To illustrate the differential effect of environmental changes on different b-m/s. types, this article draws from the '4C' Internet b-m/s. typology to deal with how a recent wave of changes on the Internet, the emergent Web 2.0 phenomenon, is affecting each of its four b-m/s. types. A comprehensive Web 2.0 framework is developed, which is illustrated with two cases and verified through in-depth interviews with Internet business managers. Developed are strategic recommendations on how to what extent different Web 2.0 aspects affect each b-m/s. type. |
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