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| Author: | Fenclova, E. Coles, T. |
| Title: | Charitable partnerships among travel and tourism businesses: perspectives from low-fares airlines |
| Journal: | International Journal of Tourism Research
2011 : JUL-AUG, VOL. 13:4, p. 337-354 |
| Index terms: | corporate responsibility social responsibility corporate philanthropy tourism travel airlines transport |
| Freeterms: | CSR cause-related marketing |
| Language: | eng |
| Abstract: | This paper examines corporate philanthropy (henceforth as: crp-phlpy.) practices among low-fares airlines by developing and applying an analytical framework. Crp-phlpy. is practised more widely than may have been anticipated by the frills-adverse, low-fares business model. For tourism studies, underlined is the need for greater theoretical and conceptual urgency in research on crp-phlpy. and corporate social responsibility (CSR). |
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