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| Author: | Valentini, C. Romenti, S. |
| Title: | Blogging about crises: the role of online conversations in framing Alitalia's performance during its crisis |
| Journal: | Journal of communication management
2011 : VOL. 15:4 p. 298-313 |
| Index terms: | Italy airlines accidents crisis management communication organizational performance public relations internet |
| Freeterms: | blogs electronic media social media |
| Language: | eng |
| Abstract: | This article investigates the role of the blogosphere in framing Alitalia's performance during its 2008 crisis. Five major Italian blogs were chosen and each blog was examined for posts and post comments. Both bloggers and blog readers primarily framed Alitalia's crisis negatively and were very critical towards the Italian government and Alitalia management. This analysis proposes that crises are framed differently in the blogosphere than in traditional media. Thus, public relations managers should differentiate their crisis response strategies to the blogosphere from those for traditional media. |
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