search query: @indexterm case studies / total: 2021
reference: 4 / 2021
| Author: | Tangeland, T. Aas, O. |
| Title: | Household composition and the importance of experience attributes of nature based tourism activity products - A Norwegian case study of outdoor recreationists |
| Journal: | Tourism Management
2011 : AUG, VOL. 32:4, p. 822-832 |
| Index terms: | tourism products case studies consumer behaviour segmentation experience Nordic countries Norway |
| Freeterms: | households |
| Language: | eng |
| Abstract: | By analysing the results of a survey among members from two of Norway's largest outdoor recreation non-governmental organisations (NGOs), this study explores the relationship btw. household composition and the consumption of nature based (herein as: n-b.) tourism products. Survey respondents were categorized into five main household types, that is, i. nuclear family, ii. single parent, iii. couples without children, iv. single, and v. adults living together. These five main household types were further divided into 19 age-based subgroups. There were identified four key experience attributes connected to nature based tourism activities: a. Risk/challenge, b. Facilitation, c. Learning and d. Family/children friendly. Herein, there are found differences btw. household types as to the importance of the experience attributes pursued through n-b. tourism activity products etc. |
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