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Author: | Talvitie, Hanna |
Title: | Using Partnership Programs as a Differentiator to Gain Channel Loyalty - A Case Study for Mobile Phone Industry |
Partnership-ohjelmat kilpailutekijänä jakelukanavan lojaalisuuden kasvattamisessa - Tapaustutkimus matkapuhelinteollisuudelle | |
Publication type: | Master's thesis |
Publication year: | 1998 |
Pages: | vii + 101 + liitt. (+3) Language: eng |
Department/School: | Tuotantotalouden osasto |
Main subject: | Teollisuustalous (TU-22) |
Supervisor: | Eloranta, Eero |
Instructor: | Ranta-aho, Hille |
OEVS: | Electronic archive copy is available via Aalto Thesis Database.
Instructions Reading digital theses in the closed network of the Aalto University Harald Herlin Learning CentreIn the closed network of Learning Centre you can read digital and digitized theses not available in the open network. The Learning Centre contact details and opening hours: https://learningcentre.aalto.fi/en/harald-herlin-learning-centre/ You can read theses on the Learning Centre customer computers, which are available on all floors.
Logging on to the customer computers
Opening a thesis
Reading the thesis
Printing the thesis
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Location: | P1 Ark Aalto 8278 | Archive |
Keywords: | channel management channel program cellural phone competitor customer service differentiation logistics services partnership kanavanhallinta kanavaohjelma matkapuhelin kilpailija asiakaspalvelu erilaistaa logistiikkapalvelu partnership |
ED: | 1998-02-26 |
INSSI record number: 12991
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