search query: @keyword strateginen asiakasarvo / total: 1
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Author: | Martikainen, Juha |
Title: | Valuation of Customer Relationships: Evaluating the Strategic Value of Customer Relationships in Construction Industry |
Asiakassuhteiden arvonmääritys: asiakassuhteiden strategisen arvon määrittäminen rakennusteollisuudessa | |
Publication type: | Master's thesis |
Publication year: | 2010 |
Pages: | 128 Language: eng |
Department/School: | Informaatio- ja luonnontieteiden tiedekunta |
Main subject: | Teollisuustalous (TU-22) |
Supervisor: | Lillrank, Paul |
Instructor: | Mattsson, Juha |
Digitized copy: | https://aaltodoc.aalto.fi/handle/123456789/99161 |
OEVS: | Digitized archive copy is available in Aaltodoc
|
Location: | P1 Ark Aalto 6326 | Archive |
Keywords: | strategic customer value customer lifetime value customer profitability relationship marketing strateginen asiakasarvo asiakasarvo asiakaskannattavuus suhdemarkkinointi |
ED: | 2017-02-07 |
INSSI record number: 55443
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