search query: @instructor Smedlund, Anssi / total: 10
reference: 3 / 10
« previous | next »
Author:Faghankhani, Hoda
Title:Emergence of a service platform: The case of pet industry
Publication type:Master's thesis
Publication year:2014
Pages:      Language:   eng
Department/School:Perustieteiden korkeakoulu
Main subject:Työpsykologia ja johtaminen   (TU-53)
Supervisor:Järvenpää, Eila
Instructor:Smedlund, Anssi
Electronic version URL: http://urn.fi/URN:NBN:fi:aalto-201507013689
OEVS:
Electronic archive copy is available via Aalto Thesis Database.
Instructions

Reading digital theses in the closed network of the Aalto University Harald Herlin Learning Centre

In the closed network of Learning Centre you can read digital and digitized theses not available in the open network.

The Learning Centre contact details and opening hours: https://learningcentre.aalto.fi/en/harald-herlin-learning-centre/

You can read theses on the Learning Centre customer computers, which are available on all floors.

Logging on to the customer computers

  • Aalto University staff members log on to the customer computer using the Aalto username and password.
  • Other customers log on using a shared username and password.

Opening a thesis

  • On the desktop of the customer computers, you will find an icon titled:

    Aalto Thesis Database

  • Click on the icon to search for and open the thesis you are looking for from Aaltodoc database. You can find the thesis file by clicking the link on the OEV or OEVS field.

Reading the thesis

  • You can either print the thesis or read it on the customer computer screen.
  • You cannot save the thesis file on a flash drive or email it.
  • You cannot copy text or images from the file.
  • You cannot edit the file.

Printing the thesis

  • You can print the thesis for your personal study or research use.
  • Aalto University students and staff members may print black-and-white prints on the PrintingPoint devices when using the computer with personal Aalto username and password. Color printing is possible using the printer u90203-psc3, which is located near the customer service. Color printing is subject to a charge to Aalto University students and staff members.
  • Other customers can use the printer u90203-psc3. All printing is subject to a charge to non-University members.
Location:P1 Ark Aalto  7843   | Archive
Keywords:platform business models
platform strategy
service platform
Abstract (eng): Recent innovative ideas in the world of business have facilitated our everyday lives in a wide range of services and products, such as mobile, internet, credit card, media and even department stores.
These innovations do not necessarily solely deal with technological advances, but also business model innovations.

Platform business models have become so pervasive that without them our daily lives have encountered serious challenges.
Such platforms intensively increase the efficiency of value creation and value capturing in comparison with their old-fashion product business counterparts.

Currently, increasing number of industries attempt to substitute platforms with products and utilize this value creation approach with traditional approaches they already used to follow.
However, researchers have paid less attention to the implications of establishing a new platform.
Thus, this study aims to investigate the necessary steps required to establish a new platform in a market.

This study investigates pet industry in Finland, which is not a mature market.
The need to establish a platform has already been felt in this market.
First, interviews are conducted with pet medical clinics to gather data about the market and current other incumbents of the market.
Then, thematic coding has been used to analyze the obtained data.

The results provided information about the themes identified through thematic coding, which generally confirmed our hypothesis about the need of establishing a platform in this market.
We utilized the method which Casey, et al.
(2010) used to study a similar case in Wireless local Area Access market.

The results are used to identify which players should participate in value configuration networks and which role should be played by which participant.
Finally, the study suggests and discusses possible value configuration networks in the pet health platform.
ED:2014-06-18
INSSI record number: 49289
+ add basket
« previous | next »
INSSI