search query: @instructor Hamari, Juho / total: 11
reference: 2 / 11
| Author: | Sjöblom, Max |
| Title: | Watching others play: a uses and gratifications approach to video game streaming motives |
| Publication type: | Master's thesis |
| Publication year: | 2015 |
| Pages: | vi + 68 Language: eng |
| Department/School: | Perustieteiden korkeakoulu |
| Main subject: | Media (IL3009) |
| Supervisor: | Hämäläinen, Perttu |
| Instructor: | Hamari, Juho |
| Electronic version URL: | http://urn.fi/URN:NBN:fi:aalto-201510164761 |
| Location: | P1 Ark Aalto 3148 | Archive |
| Keywords: | video game streaming games uses and gratifications theory media research esports |
| Abstract (eng): | The activity of watching others play video games in real time through online streaming services has grown greatly during the past years. This study aims to answer the question why people choose to watch these video game streaming services. We explore this subject first through a qualitative interview study (n = 19), and then through a quantitative study based on an online survey (n = 1097). Both of these studies focus on the online service Twitch. Through the uses and gratifications theory we examine five distinct types of motivations: cognitive, affective, personal integrative, social integrative and tension release. We investigate the relationship between these motivational factors and four types of usage related to watching video game streams. The four types of usages investigated are hours watched per week, number of streamers watched per week, number of streamers followed and subscription status. We find that tension release, social integrative and affective motivations effect usage significantly. We also find that social integrative motivations are the primary drivers for subscription behaviour based the motivational types investigated. |
| Abstract (swe): | En ny medieform som har vuxit kraftigt under de senaste aÌren aÌr realtidssaÌndning (eng. streaming) av videospel, ofta kallade spelstreamar. FoÌr att skapa en djupare foÌrstaÌelse foÌr varfoÌr maÌnniskor vaÌljer att se paÌ dessa spelstreamar, aÌmnar denna studie utforska de motivationstyper som styr tittande. Detta goÌrs via tvaÌ separata studier, fokuserade paÌ Internet servicen Twitch. Den foÌrsta aÌr en kvalitativ studie fokuserad paÌ intervjuer (n = 19), medan den andra aÌr den kvalitativ undersoÌkning daÌr informationen samlades via ett fraÌgeformulaÌr (n = 1097). Vi undersoÌker anvaÌndning i relation till fem huvudtyper av motivation: kognitiva, affektiva, personliga, sociala samt spaÌnningsutloÌsande motivationstyper. AnvaÌndning maÌts med hjaÌlp av fyra huvudindikatorer: tittningstimmar per vecka, antalet streamare (eng. streamer) tittade paÌ per vecka, antalet foÌljda (eng. followed) streamare per vecka samt prenumerationsstatus. Vi paÌvisar att anvaÌndning signifikant kan foÌrutspaÌs via spaÌnningsutloÌsande, affektiva samt sociala motivationstyper. Dess vidare visar vi att sociala motivationstyper aÌr den mest dominerande motivationstypen av de motivationstyper vi har studerat foÌr foÌrutspaÌende av prenumerationsstatus. |
| ED: | 2015-11-08 |
INSSI record number: 52368
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